Revlon Appoints Nailea Devora as Global Brand Ambassador
Revlon, a renowned beauty brand, has made a significant move by naming digital sensation and artist Nailea Devora as its global brand ambassador. In her new role, Devora will play a pivotal role in promoting upcoming Revlon product launches through engaging social media content across Revlon’s platforms, including Instagram and TikTok. She will also take center stage on in-store displays starting in the upcoming fall season and feature prominently in Revlon’s digital media and advertising campaigns in 2024.
Maribelle Orengo, VP of Revlon Brand, emphasized the brand’s unwavering commitment to its mission of amplifying voices, challenging conventions, and breaking barriers. Devora, known for her fearless approach and unique perspective, perfectly embodies these values. Orengo further highlighted that Devora not only aligns with Revlon’s brand values but also represents two of their fastest-growing consumer demographics: Gen Z and Hispanic/Latin Americans. Revlon is enthusiastic about expanding its brand family to be even more inclusive, diverse, and reflective of individuals of all ages and backgrounds.
At just 21 years of age, Nailea Devora boasts an impressive social media following of over 19 million devoted fans. Hailing from El Paso, Texas, she maintains a strong connection to her roots. Devora has also made her mark as a tastemaker in the realms of fashion and lifestyle, captivating her audience with daily showcases of her unique style on her social media platforms.
Devora shared a personal anecdote about her connection to Revlon, recalling how she watched her mother apply Revlon lipstick daily, particularly the iconic bold, red lip that became a signature. She expressed her excitement at partnering with an iconic brand like Revlon and her aspiration to inspire people worldwide to express themselves through makeup and style.
Nailea Devora now joins the illustrious ranks of Revlon brand ambassadors, alongside esteemed names like Ashley Graham and Megan Thee Stallion. Her appointment underscores Revlon’s commitment to staying at the forefront of the beauty industry by collaborating with influential and diverse talents who resonate with a broad and global audience.