Exciting transformations unfold at The Oracle in Reading as TK Maxx and Hollywood Bowl become pivotal additions, amplifying the mall’s charm through strategic revitalization. Set to open their doors in 2025, these dynamic brands signify Hammerson’s commitment to infusing new life into city center assets, capturing diverse audiences with market-leading names and compelling leisure options.
TK Maxx’s relocation to a spacious 45,000 sq ft ground-floor store is a testament to the industry’s «flight to quality» trend, emphasizing central locations’ importance. The move aligns with The Oracle Reading’s vision, offering a unique blend of fashion and homewares to enrich the retail landscape.
Contributing to the leisure experience, Hollywood Bowl commits to a 38,000 sq ft bowling concept, elevating The Oracle’s Riverside leisure offerings. This strategic move underscores Hammerson’s dedication to diversifying The Oracle’s appeal, responding to evolving consumer preferences.
Harry Badham, Chief Development and Asset Repositioning Officer at Hammerson, highlights the positive impact of such investments. Reading, a top 20 retail destination, undergoes ambitious development, supported by robust infrastructure and a dynamic population. The introduction of TK Maxx and Hollywood Bowl complements plans for new homes, flexible workspace, and improved entrances/public spaces.
This strategic evolution follows the industry trend of infusing shopping centers with experiences and entertainment to enhance post-pandemic footfall. Recent successes in similar initiatives validate the effectiveness of this approach. Stay tuned for The Oracle Reading’s unfolding transformation, promising an engaging blend of retail, leisure, and dynamic experiences.
