Gear up for ‘Takeback Tuesday,’ the post-Christmas returns extravaganza set to surge this week. Royal Mail predicts a 52% spike in online returns for unwanted or ill-fitting Christmas presents compared to the December daily average. While exceeding the monthly average, it’s intriguing to see how this year’s figures stack up against the previous.
Returns are more than logistics; they shape the online shopping experience. A Royal Mail study shows 81% of shoppers believe a smooth returns process boosts loyalty to a retailer for future purchases.
Customer-friendly policies matter in the returns game. An overwhelming 81% avoid retailers with return charges, and 47% favor those offering free returns, impacting their choice of one retailer over another.
Simplify returns with 61% preferring home collections over drop-offs. Nick Landon, Royal Mail’s Chief Commercial Officer, stresses the importance of meeting shoppers’ expectations for a seamless returns experience: «An easy and convenient returns process is vital for repeat business.»
Optimize your returns strategy for success. Embrace ‘Takeback Tuesday’ and make returns a competitive advantage.
