Reliance Brands Ltd has partnered with renowned designer Rahul Mishra to introduce ‘AFEW (Air, Fire, Earth, Water) Rahul Mishra,’ a groundbreaking global luxury fashion label.
The debut collection, designed for effortless everyday wear, premiered at the prestigious Palais de Tokyo in Paris, capturing the attention of global retailers, influential fashion media, and celebrities.
The inaugural collection boasts a diverse and extensive range of women’s clothing, impeccably complemented by a curated selection of exquisite jewelry, handbags, and footwear.
Commenting on the launch, Darshan Mehta, Managing Director of Reliance Brands Limited, emphasized, «AFEW amplifies Rahul Mishra’s nature-inspired creativity and his commitment to making a significant impact in the lives of his customers. The Paris Fashion Week launch propels the brand onto the global stage, attracting discerning audiences seeking functional everyday pieces infused with couture finesse.»
Rahul Mishra expressed his enthusiasm for this new venture, stating, «With AFEW Rahul Mishra, I am thrilled to revisit ‘easy-to-wear’ fashion, a direction I temporarily departed from in my namesake brand in 2020. AFEW Rahul Mishra proudly introduces a new global brand from India, characterized by its contemporary flair, yet infused with the artisanal touch, making it highly accessible to consumers.»
To exclusively serve global retailers, AFEW Rahul Mishra will establish a dedicated sales showroom in Paris, operating from September 28 to October 3, 2023. In the subsequent months, the brand will expand its presence through its official website and Rahul Mishra flagship stores, followed by the launch of exclusive AFEW Rahul Mishra boutiques in key fashion capitals.
Experience the redefined essence of luxury with ‘AFEW Rahul Mishra.’
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