Rejina Pyo, the luxury fashion maven, has joined forces with the renowned clothing rental specialist, Hurr, to introduce a highly-anticipated rental collection.
This meticulously curated selection features «10 essential Rejina Pyo looks» and is now available on the leading circular fashion platform. These coveted pieces can be rented starting at just £53, offering a cost-effective alternative to owning high-end fashion, with Rejina Pyo dresses often retailing in the mid-to-high hundreds.
The collection is a versatile ensemble, encompassing «event-ready metallic dresses» and «sophisticated denim and suiting pieces» perfect for elevating your work wardrobe. Rejina Pyo’s UK-based brand, with a chic store in London’s Soho district, is at the forefront of sustainable fashion innovation.
Rejina Pyo herself expresses the significance of rental fashion, stating, «Alternative models like rental play a crucial role in promoting a sustainable future while allowing individuals to express their unique style through clothing. We’re delighted to partner with Hurr and encourage our valued customers to explore fashion in this innovative and eco-conscious manner.»
Hurr has solidified its reputation as the preferred rental platform for a multitude of premium and designer labels. In the past year, it has successfully secured rental collaborations with diverse brands, including Coperni, Sandro, and Cecilie Bahnsen.
As the rental fashion segment continues to expand, Hurr reached a significant milestone earlier this year with the launch of its first-ever out-of-home (OOH) marketing campaign. This campaign marked a watershed moment as it brought their latest marketing initiatives to life across key London commuter hubs.
Discover affordable luxury and eco-conscious fashion with Rejina Pyo and Hurr’s collaborative rental collection.