Liverpool, UK – Red Run, the beloved women’s active streetwear brand, has officially unveiled its flagship store at the Liverpool One mall, managed by Grosvenor. In a strategic move to enhance its allure, the brand has forged an exclusive partnership with sportswear behemoth Asics.
The inauguration of the flagship store signifies a momentous milestone in Red Run’s growth, underscoring Liverpool One’s steadfast commitment to nurturing local, independent enterprises.
Meticulously designed in-house by co-founder and creative director Megan Kimmance, the 1,400 sq ft establishment on Manesty’s Lane impeccably mirrors Red Run’s ethos of sustainable, thoughtfully-sourced materials, and a contemporary industrial aesthetic. It stands as the premier showcase for Red Run’s meticulously curated collections of active streetwear, featuring its highly coveted AW23 Parisian Night range.
In a bid to complement their direct-to-consumer offerings, Red Run has entered into an exclusive partnership with Asics, offering a meticulously curated selection of sneakers handpicked by Kimmance. These sneakers have been thoughtfully selected to complement the brand’s fashion-forward, versatile collections, ensuring customers can attain a seamless spectrum of style options from head to toe.
What’s more, Red Run will periodically release exclusive designs in limited quantities. The inaugural offering is a printed long-sleeved skater tee from the renowned Iinky collection, exclusively available in-store starting from October 28.
The flagship store is also set to be a hub for hosting exclusive in-store VIP events and collaborations.
Megan Kimmance enthused, «Our flagship store will serve as an immersive experience, allowing both our loyal patrons and new customers to bask in the quality and artistry of Red Run. It marks the onset of a thrilling new chapter for our brand.»
Rob Deacon, Asset Management Director at Grosvenor, reaffirmed the mall’s unwavering commitment to fostering independent and local enterprises. He regards Red Run as a pioneering local brand, deeply committed to sustainability and community. Red Run’s devoted following is poised to make it a prized addition to the mall’s eclectic and handpicked roster of retailers.
