Get ready for the latest activewear sensation as H&M Move unveils its newest collection on January 11. The campaign features British singer-songwriter Raye, alongside renowned Move ambassador Zlatan Ibrahimović.
Raye, a chart-topping artist with seven hit singles, an Ivor Novello Award, and multiple Brit Award nominations, is set to bring her influential style to the forefront. To mark the collection’s launch, H&M has arranged an exclusive live performance by Raye in London on January 24, reserved for select guests.
This campaign seamlessly combines the worlds of sports and fashion with the captivating power of music, aligning perfectly with H&M Move’s mission to inspire movement worldwide. Raye, expressing her excitement about the partnership, emphasizes the empowerment derived from owning one’s movement.
«I felt excited, honored, and moved,» says Raye. «It’s empowering to own the way you move.»
The campaign captures Raye’s dynamic pre-performance warm-up, featuring workouts and dance routines set to an instrumental version of her hit ‘Escapism,’ all while showcasing the latest Movewear. Crafted from cutting-edge fabric incorporating H&M Move’s moisture-wicking DryMove and extra-supportive ShapeMove technology, this collection not only promotes movement but also offers a vibrant glam look that resonates with Raye’s distinctive fashion aesthetics.
Don’t miss the launch on January 11, as H&M Move continues to redefine activewear style with a perfect blend of functionality, fashion, and movement inspiration.
