Pure London and Just Around The Corner (JATC) have revealed the theme for their upcoming combined fashion show scheduled for February 11-13 at Olympia. The theme, «Cabinet of Curiosity,» is a collaborative creation with Vesuvius, the show’s trend agency partner. It seeks to transport attendees to a world of wonder, experimentation, and joy in the fashion industry.
The theme features a rich and energizing color palette, including earthy shades like peat, buckskin, and brown rice, complemented by serene and calming tones of mist and faded denim. It will be brought to life through graphics, imagery, and on the catwalk during the event.
Malaika Ewande, founder of Vesuvius and trend forecaster, explained that the theme draws inspiration from the convergence of different markets within the fashion industry, resulting in products that pique curiosity and mystery. «Cabinet of Curiosity» represents the collision of newer values in fashion, such as conscious consumption, holistic craftsmanship, and a preference for original, creative, and lasting products, all through contemporary art-inspired designs.
Gloria Sandrucci, Event Director at Pure London, expressed enthusiasm for the theme, highlighting its potential for creativity and its alignment with the industry’s mood. She anticipates a completely transformed show at Olympia London for this season.
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