In a groundbreaking sustainability assessment, Puma has emerged as the «most sustainable fashion brand,» according to the Fashion Energy Report by Utility Bidder. This study takes a distinctive approach by focusing on online emissions, specifically the CO2 produced when a website is visited.
Puma achieved an outstanding score of 9.63 out of 10, showcasing its leadership in sustainability. The brand’s high sustainability rating, transparency, and minimal CO2 emissions during website visits contributed to its top position in this unconventional measure.
The North Face claimed the second spot with a score of 8.84, closely followed by Tommy Hilfiger at 8.19. Despite their robust sustainability plans, both brands exhibited higher CO2 levels from website visits compared to Puma.
Calvin Klein, part of the PVH stable alongside Tommy Hilfiger, secured the fourth position with a score of 8.15. Notably, Calvin Klein demonstrated CO2 levels during website visits similar to Puma, with Puma excelling in sustainability rating and transparency.
The subsequent positions in the ranking featured Timberland, G-Star Raw, Balenciaga, Burberry, Converse, and Patagonia. Burberry’s inclusion reflects significant progress in sustainability practices since its past scandal. This unconventional ranking provides a comprehensive perspective on brands excelling not only in traditional sustainability aspects but also in reducing online emissions. Puma’s top position highlights its commitment to minimizing environmental impact across various measures.
