Puma proudly announces its groundbreaking partnership with Jack Grealish, the star midfielder from Manchester City, and an emerging fashion influencer. This collaboration marks the launch of the first-ever Palermo campaign, a nod to ’80s terrace style that’s making a comeback in 2023.
Embracing the essence of effortless Italian style and seamlessly merging football heritage with contemporary fashion, the campaign showcases Jack Grealish sporting the iconic Puma Palermo sneakers in vibrant new color schemes. The Palermo features a classic low-top design with unique upper tags, t-toe construction, and the timeless gum outsole.
Grealish’s fashion versatility takes center stage in the campaign as he pairs the Palermo with various looks, from classic light-washed denim and oversized topcoats to pitch-inspired ensembles featuring Puma tricot and burgundy corduroy trousers.
Originally part of a collection paying homage to Europe’s iconic capitals, the Palermo receives a fresh update with a range of new colorways. The next chapter in the Palermo’s journey begins on October 20, inviting you to experience the revival of this iconic sneaker.
Explore the Puma Palermo, a fusion of style, football heritage, and Italian flair, and make a fashion statement like never before. Discover the Palermo’s resurgence and its seamless blend of classic and contemporary design.