Publicist legend Salvo Nicosia dies of heart attack
Salvo Nicosia, the esteemed head of communications for Alberta Ferretti and a beloved fashion industry figure, has passed away at the age of 51. Nicosia, known as The Bearded Publicist on Instagram, left an indelible mark on the fashion world with his unique presence and style. He passed away in Milan after several days in the hospital, according to close friends.
Alberta Ferretti, the founder of the Aeffe Group and creative director of her eponymous brand, expressed her profound sorrow at Salvo’s passing. She noted that his loss is not only a professional one but also a profound human tragedy, and her heartfelt thoughts are with Salvo’s family during this difficult time.
Salvo Nicosia’s illustrious career included his role as the communications director for the Alberta Ferretti and Pollini collections, a position he held from April 2021 until his passing. He initially joined the Aeffe Group in 2019 as the VIP & celebrities relations director, working from its London headquarters.
The Aeffe Group also shared its deep sadness in announcing Salvo Nicosia’s untimely and tragic passing.
Salvo Nicosia’s passing has prompted an outpouring of heartfelt tributes and condolences on his Instagram account from fashion industry luminaries and friends. His warm heart, wisdom, and elegance left a lasting impact on those who knew him.
Salvo gained prominence during his 11-year tenure as the group celebrity director of Dolce & Gabbana. He was widely recognized for his sense of humor, discretion, and ability to represent the brand internationally.
Following his time with Dolce & Gabbana, he spent eight years at the influential agency Karla Otto, where he served as their celebrity major-domo and events vice president. His diplomatic skills and wit made him adept at handling the sometimes challenging personalities of the fashion world.
In his final days, Salvo returned to his native Italy, living in Milan while overseeing Alberta Ferretti’s communications efforts. His distinctive beard and elegant fashion sense made him a recognizable figure, and he had a substantial social media following.
Salvo Nicosia, a diminutive yet dynamic figure, known for his elegance and charm, will be deeply missed by his many friends and colleagues. Those who had the privilege of knowing and loving him will cherish the wonderful moments they shared with him.
«Macte virtute sic itur astra,» may your virtue lead you to the stars. Salvo Nicosia’s memory will continue to shine brightly in the fashion firmament.
