PrimaLoft, the US pioneer in advanced material technology, announces Anne Cavassa as its Chief Executive Officer, a rapid promotion following her recent appointment as President in November. This move aligns with the company’s accelerated leadership transition plan, emphasizing its commitment to innovation and growth in the synthetic insulation sector.
Renowned for revolutionizing outerwear with cutting-edge alternatives to natural down filling, PrimaLoft collaborates with major brands like The North Face, Jack Wolfskin, and Helly Hansen.
In this leadership shift, Mike Joyce, who served as President and CEO for over a decade, transitions to Vice-Chair on the company’s board of directors.
Anne Cavassa, with nearly three decades of extensive experience, brings a wealth of knowledge from her roles as President of Saucony and Senior Vice-President and Chief Customer Experience Officer at Brooks Sports. Her leadership roles at Timberland, Nike, Reebok, Tommy Bahama, and Eddie Bauer highlight her expertise in driving growth across the footwear and apparel sectors.
Expressing admiration for Mike Joyce’s foundational role, Cavassa states, ‘As an ingredient brand, PrimaLoft has immense potential to impact positive change across our industry.’
Joyce echoes this sentiment, highlighting the company’s purpose to balance people, products, and the planet. He expresses confidence in Cavassa, noting, ‘This is an ideal opportunity to bring in a proven leader to help bring PrimaLoft forward to the next level, and, for me, she was the clear choice.’
PrimaLoft’s swift leadership transition signals a dedication to sustained growth and innovation in advanced materials and synthetic insulation. Explore the future of PrimaLoft under Anne Cavassa’s leadership as the company continues to shape the landscape of performance materials in the industry.
