Attention skateboarding enthusiasts! Polo Ralph Lauren, an iconic American fashion label founded by Ralph Lauren in 1967, has embarked on an exciting collaboration to celebrate skate culture with Element, a brand specializing in skateboarding apparel and accessories.
This exclusive partnership with Element has given rise to a retro-inspired capsule collection, thoughtfully drawing inspiration from Polo Ralph Lauren’s extensive archives, with a particular focus on pieces from its women’s collection dating back to autumn 1982.
Retro Aesthetics Meets Contemporary Style Within this captivating capsule, you’ll discover knitted jumpers adorned with blue and camel alphabet motifs, complemented by vibrant hand-knitted sweaters featuring artistic interpretations of a skateboard ramp adjacent to a school, all set against lush green lawns. Moreover, the collection boasts an array of checked shirts, chino and jersey trousers, oversized polo shirts, and off-white denim jackets, all emanating a timeless aesthetic.
Eco-Friendly and Sustainable Choices Dedicated to sustainability, both brands have made environmentally conscious choices, opting for organic cotton, recycled cotton denim, and vegetable dyes in this collection. These selections underscore their commitment to environmental responsibility and conscious consumerism.
Exclusively for Skateboarding Enthusiasts For devoted skateboard aficionados, Polo Ralph Lauren and Element have joined forces to craft skateboarding caps and accessories, including wheel sets and five exquisitely designed skateboards. These skateboards are meticulously constructed using maple wood sourced from the forests of North America, adhering to the «seven intertwined layers» principle for superior durability and performance.
Inspired by Nature and Freedom This exclusive ready-to-wear and accessories capsule seamlessly blends utilitarian elements with a color palette inspired by nature, ranging from earthy light browns to serene meadow greens. The essence of the collection resonates with the desire for freedom, a profound love for expansive landscapes, and the evocative imagery of the American countryside, featuring idyllic vistas and lush greenery.
A Skate Camp Adventure to Remember In June, Polo Ralph Lauren and Element embarked on an exciting journey, creating a temporary skate camp situated on the picturesque Mount Hood in Oregon. Thirteen aspiring and professional skateboarders from Element’s tribe, including notable individuals like Donny Barley, Gabriel Fortunato, and Vitória Mendonça, came together for an unforgettable five-day experience in this mountainous playground, known for attracting hikers and thrill-seekers alike.
Discover the Collection The much-anticipated collection was unveiled on Thursday, October 5, alongside a compelling short film documenting the exhilarating skate camp adventure. This remarkable collaboration is available for purchase online, at Ralph Lauren-branded boutiques, and select Element shops and skate shops.
With this captivating retro capsule, Polo Ralph Lauren and Element have firmly established their presence in the world of skate culture. They present a collection that not only embodies style but also reflects eco-consciousness and a deep connection to the skateboarding spirit.