Pepe Jeans is set to make a significant mark in the thriving Indian market, announcing plans to inaugurate over 100 brick-and-mortar stores in the next three years. With a commitment to sustained double-digit growth, the brand anticipates a compelling future in the region.
Manish Kapoor, CEO, and Managing Director of Pepe Jeans India, shared strategic insights, stating, “Over the next three years, we plan to open 100 new stores, targeting an impressive Compound Annual Growth Rate (CAGR) of 18 to 20% in turnover. Our aim is to achieve approximately Rs 2,000 crore in consumer sales within this timeframe.”
Highlighting the brand’s recent achievements, Kapoor revealed, “In the previous year, our consumer sales revenue exceeded Rs 1,200 crore, with a book revenue of Rs 562 crore, reflecting a remarkable 55% growth compared to the preceding year.”
Pepe Jeans has not only rebounded from the challenges posed by the Covid-19 pandemic but has also experienced a noteworthy 42% growth compared to pre-pandemic figures. Embracing a comprehensive omni-channel strategy, the brand aims to connect with a broader audience through a seamless blend of online and in-store experiences.
Kapoor emphasized that around 55% of Pepe Jeans’ overall business is expected to be driven by its proprietary sales channels, including standalone stores and a direct-to-customer e-commerce platform. The brand has witnessed a surge in sales in Tier 2 and 3 locations, attributed to the rising disposable income in many rural areas. Leveraging the power of e-commerce, Pepe Jeans aims to tap into this burgeoning demographic, consolidating its presence in both urban and rural markets.
As Pepe Jeans charts an ambitious course for expansion, the brand remains committed to delivering quality fashion experiences to a diverse consumer base, both online and offline. The strategic addition of stores aligns with the brand’s vision to be at the forefront of India’s evolving retail landscape.
