Pentland Brands, a UK-based fashion and lifestyle powerhouse, is charting a new course with significant changes to its senior leadership team. These internal appointments are set to drive product and marketing strategies for some of Pentland’s most celebrated brands, including Speedo, Ellesse, Mitre, Kickers, and Canterbury.
- Simon Breckon takes the helm as Senior Vice-President for Speedo. With a notable background at drinks producer Diageo, Breckon boasts a proven track record in spearheading international brand campaigns. His portfolio includes groundbreaking collaborations like Ellesse x Michael Kors, Ellesse x TikTok, and Kickers x Roblox. Breckon’s influence extends to globalizing Ellesse’s product development and launching the innovative Kickers vegan footwear range. He has also been a driving force behind forging successful commercial partnerships, expanding Ellesse’s footprint into the US and China, and propelling Mitre’s growth in the UK and the US.
- Jack Richardson steps into the role of Senior Vice-President for Ellesse, Kickers, and Mitre, overseeing global product and marketing efforts. With a decade-long tenure at Pentland Brands, Richardson brings invaluable multi-brand commercial expertise to this role. His recent contributions as Vice-President for Canterbury and Teamwear have been transformative, revitalizing the brand’s performance in the EMEA region. His leadership has translated into profit enhancements and boosted sales, characterized by innovative initiatives like the navy shorts swap with the Ireland women’s rugby team and the launch of Canterbury’s cutting-edge rugby boot.
- Luke Doddrell assumes the pivotal position of Senior Vice-President for Canterbury. Joining the group 18 months ago as Canterbury General Manager and Pentland Brands Commercial Director, Asia Pacific, Doddrell has been a catalyst for delivering robust profits in Australia and New Zealand. He has laid the groundwork for sustainable global brand expansion in 2024 and beyond, overseeing the global business from New Zealand.
These transformative appointments, effective this month, will report to Penny Herriman, Chief Marketing Officer for Pentland Brands. These strategic moves underscore Pentland Brands’ unwavering commitment to driving innovation and growth across its illustrious portfolio of brands.
