French luxury fashion house Patou makes history by joining forces with green tech startup Fairly Made, marking the first-ever collaboration between a luxury brand and the sustainability-focused company. Fairly Made, a stalwart partner of LVMH since 2018 and a participant in LVMH’s Maison des Startups accelerator program at the Station F incubator, specializes in comprehensive evaluations of sourcing and production chains, emphasizing traceability and recyclability criteria. With aspirations to lead in traceability analysis, Fairly Made introduces a cutting-edge approach to the fashion industry.
Patou, dedicated to sustainable practices since 2018 through its initiative, «The Patou Way,» actively strives to minimize the environmental impact of each collection. Serving as a beacon for customers seeking information on traceability and sustainability, «The Patou Way» empowers conscious choices.
In a groundbreaking move, Fairly Made meticulously assesses 64 carefully chosen products from Patou’s collection, «Les Essentiels.» This curated line includes wardrobe staples such as white tank tops, jeans, denim jackets, and black pants.
This collaboration propels Patou to the forefront of sustainable luxury, setting new benchmarks for transparency. The partnership with Fairly Made not only showcases Patou’s commitment to sustainability but also aligns with the brand’s rich heritage. Positioned as a trailblazer, Patou joins the select group of luxury brands providing customers with invaluable insights into the sustainability journey of their chosen products.
