In a significant move, Paris Saint-Germain (PSG) has inaugurated its premier store in Canada, gracing Toronto with a flagship establishment in collaboration with sports merchandise giants Lids and Fanatics. Nestled at 399 Queen Street W, this marks PSG’s debut official store in the Canadian market, presenting a diverse range of football-inspired products.
Collaborating with the Canadian concept store Better Gift Shop, PSG’s Toronto store makes a grand entrance with an exclusive capsule collection, featuring distinctive clothing and a limited-edition jersey. The merchandise assortment encompasses team jerseys, headwear, accessories, an extensive selection of Nike and Jordan teamwear, exclusive PSG designs, and unique collaborations. Fans can indulge in the customization station, a signature feature in many Lids retail locations, allowing them to personalize their PSG gear on-site.
Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, underscores the importance of connecting the City of Light with the Queen City, contributing to the global brand, and expressing gratitude to Canadian fans. The objective is to capture Toronto’s heart, infuse the magic of football into every corner of Ontario, and position the store as a symbol of a shared adventure where Parisian dreams converge with Toronto’s vibrant energy.
This Toronto store is PSG’s latest addition to its global retail network, joining three other North American locations in New York, Miami, and Las Vegas. PSG has also expanded its international footprint with stores in France, London, Seoul, Tokyo, and Doha.
Lawrence Berger, Co-founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings, expresses excitement about expanding their successful partnership with PSG. The Toronto store promises to offer fan favorites, including licensed local team apparel, along with exciting features designed to resonate with PSG enthusiasts and fashion aficionados alike. PSG’s touchdown in Toronto is poised to make waves, connecting with Canadian consumers and adding a touch of Parisian flair to the city’s dynamic landscape.
