Pacsun, the California retail powerhouse, is hitting top speed with the launch of an electrifying Formula 1 collection ahead of the highly anticipated Las Vegas Grand Prix 2023.
This dynamic collection features updated silhouettes, restocked classics, and an exclusive limited-edition series that perfectly encapsulates the vibrant spirit of the city.
The Formula 1 collection presents a spectrum of new styles for women, men, and unisex enthusiasts. From shorts, cargo pants, joggers, and track pants to long and short-sleeved graphic tees, hoodies, anoraks, and jackets—the lineup caters to diverse tastes.
Offering prices from $30 to $600 USD and inclusive sizing from XS to 2XL, the apparel is a fusion of fresh patterns and colorways. It integrates gradient body colors, eco-friendly fabrications, special motifs, and unique graphic techniques.
Richard Cox, VP of Men’s and global partnerships at Pacsun, expressed excitement about the resonance of the F1 collections with their community. «We create experiences designed to be special and accessible. The new collection, including a limited capsule around the most anticipated race of the year, captures what we’re about at Pacsun – art, sports, fashion, culture, and more.»
To celebrate the Formula 1 collection launch, Pacsun hosted an exclusive preview event at the iconic Los Angeles nightclub Poppy, attracting a star-studded guest list, including comedian DeRay Davis, artist Bryce Xavier, and gamer Michael Evans.
Pacsun is revving up the excitement on the Las Vegas Strip during race weekend at the Wynn. Additionally, a Formula 1 booth will pop up at Delilah, ensuring a direct and immersive experience for fans and fashion enthusiasts alike.