On, the Swiss leader in sportswear renowned for its cutting-edge running shoes and apparel, proudly announces the inauguration of its first-ever French store in the vibrant city of Paris. This strategic expansion follows On’s successful establishments in Zurich and London, solidifying its global presence.
Unveiling Parisian Run Culture: Nestled beneath the iconic arcades of the Marché Saint-Germain shopping center, On’s new flagship spans an impressive 250 square meters. Rooted in the essence of «Run Culture,» the store draws inspiration from the urban architecture of Paris and the tactile materials synonymous with the city’s renowned running routes.
More Than a Store: This Parisian venture, strategically launched almost a year ahead of the Paris Olympics, transcends traditional retail. On envisions its flagship as a community hub for sports enthusiasts and a dynamic showcase for the latest advancements in athletic gear.
Innovative Retail Experience: Upon entry, visitors encounter a dynamic display featuring On’s premier running collection and innovative technology. A captivating ceiling screen, inspired by movement, sets the stage for product storytelling. The store boasts On’s signature try-on experience with the Magic Wall system, offering an extensive view of the shoe range and seamless access to all models and sizes.
French Garden Aesthetics: Delving deeper into the store, visitors are immersed in a space exuding the ambiance of a French garden. Concrete modules, reminiscent of textured hedges, pay homage to the art of topiary. A central aluminum podium, evoking a water fountain, adds a touch of elegance, creating an experiential journey akin to strolling through a meticulously curated garden.
Strategic Location: Adjacent to well-known brands like Apple and Uniqlo, On’s Parisian store becomes a focal point where performance seamlessly intertwines with style, offering a unique shopping experience.
Bold Growth Aspirations: During its recent quarterly results presentation in August, the On group outlined ambitious goals, targeting an annual revenue of CHF 1.76 billion in 2023, with a projected sales growth of 30% in the second half of the year.
Experience the convergence of innovation, style, and athletic prowess at On’s newest Parisian landmark, where every step embodies the spirit of Run Culture.
