In a pivotal move towards sustainable fashion practices, Oliver Spencer introduces «Repurpose,» a groundbreaking initiative that stands as one of the UK’s first 360 circularity solutions. This transformative project redefines fashion lifecycle management, emphasizing upcycling, reusing, and repurposing garments to extend their longevity and contribute to a more responsible fashion landscape.
At the core of Repurpose is an enticing incentive for customers to recycle or responsibly dispose of their old Oliver Spencer garments, earning store credit in return. The end-of-life journey varies based on garment condition and materials, showcasing a commitment to comprehensive sustainability.
For single-fibre garments, a meticulous process involves shredding and decolorizing, creating pulp spun into new yarn for crafting fresh garments. Mixed-fibre garments forge a unique path, partnering with a social enterprise and academic institution, channeling garments into educational programs for impactful upcycling or downcycling. Shoes and accessories undergo a transformative journey, from being downcycled into faux leather to fully recycled into new sole units.
Beyond textiles, materials like plastics and metals find new life through separation and repurposing in diverse applications, promoting a circular economy.
Oliver Spencer, the visionary behind the brand, emphasizes, «We’ve always considered ourselves an environmentally-conscious brand, and Repurpose accelerates our sustainability goals. As a comparatively small fashion brand, we’re fortunate not to be burdened by damaging economies of scale. Still, we felt the need to explore initiatives that reduce our environmental footprint.»
To amplify the launch, Oliver Spencer partners with Jack Harries, an environmental campaigning filmmaker and documentary producer. Spencer states, «We showcase this not for self-congratulation but to inspire other brands. This is the first and last time you’ll hear me asking brands to copy us, but that is the goal. Join us in reshaping the future of fashion with Repurpose, leading the charge towards sustainable practices in the industry.» Embrace the future of responsible fashion with Oliver Spencer.
