In a significant triumph, North Face clinches the coveted title of the leading outdoor retail brand in the United Kingdom for 2023, according to a comprehensive report by Salience Search Marketing. This recognition is a testament to North Face’s outstanding performance across 11 key indicators, solidifying its dominance in the competitive outdoor industry.
The report’s meticulous analysis, incorporating crucial factors such as year-on-year visibility, search volume trends, and brand awareness, positions North Face as the undisputed leader among the top five outdoor retail brands. This victory underscores North Face’s unparalleled influence and market presence.
Key performance metrics propel North Face to the forefront, boasting an impressive brand awareness profile. With over 12 million social media followers, 165,000 monthly brand searches, and an outstanding owned social score of 18,724, North Face exemplifies a holistic approach to brand engagement and recognition.
Securing the second position is Patagonia, with a substantial social media following exceeding 7.5 million, complemented by 201,000 monthly brand searches and a noteworthy owned social score of 9,682. Go Outdoors, Decathlon, and Salomon closely follow in the rankings, each contributing significantly to the vibrant outdoor retail landscape.
The report highlights the thriving demand for outdoor and activewear, indicating a 5% increase in overall industry growth. Notably, Jack Wolfskin emerges as the leader in online visibility, experiencing an impressive 28% year-on-year growth. This is closely followed by Snow Leader, boasting a remarkable 92% surge in visibility. The North Face maintains its stronghold in this arena, securing a commendable position alongside Millets and Go Outdoors.
However, amidst the triumphs, Decathlon faces a slight dip in organic visibility, registering a 2% decline. This underscores the dynamic nature of the industry, emphasizing the importance of staying attuned to product trends and maintaining a relevant and fresh inventory.
Brett Janes, Managing Director at Salience Search Marketing, underscores the significance of a robust online presence and strategic focus on social media. «As The North Face is named the most prominent brand in the industry, it’s crucial for other brands within the sector to focus on strategy and boost social media presence,» Janes remarks. The report underscores the pivotal role of a strong online following in driving sales and capitalizing on the expanding market demand within the dynamic outdoor retail landscape.
