The resounding success of the 2023 NFL London Games isn’t just about touchdowns and tackles; it’s also marked by the emergence of several UK fashion brands launching sportswear collections inspired by this three-week extravaganza.
One of the most exciting collaborations is a two-fold partnership between Plant Faced Clothing and Idris Elba’s ‘Don’t Stop Your Future’ campaign against knife crime. Together, they’ve created a one-of-a-kind collection that’s making waves.
This endeavor is part of the NFL’s grassroots merchandise program, Origins: An NFL Collection, which spotlights London designers and their community contributions.
The limited-edition release features a vibrant unisex blend of jumpers, sweats, and shirts, exclusively available at the vintage streetwear haven, Dukes Cupboard, nestled in London’s trendy Soho district for a brief duration.
Idris Elba’s ‘Don’t Stop Your Future’ designs are available in a range of striking colors, including black, cream, and forest green, adorned with captivating multicolored lettering. Plant Faced Clothing offers shirts and hoodies in cream, black, and grey, complemented by playful cartoon-style designs.
Both collections draw inspiration from the iconic uniforms and imagery of the NFL, elements that have profoundly influenced street fashion in the UK.
What sets this collaboration apart is that all proceeds from these collections will be directed towards non-profit organizations associated with the participants.
Charlie McEvoy, the founder of Plant Faced Clothing, underscores the brand’s commitment to promoting ethical and eco-conscious fashion. «In partnering with the NFL for Origins, we sought to align our values and extend our message of conscious and ethical choices. Our aim was to create clothing that not only embodies our distinctive style but also encourages more individuals to make thoughtful choices.»
This partnership exemplifies the powerful synergy between sports and fashion, demonstrating their ability to drive positive change and champion social causes.