In a groundbreaking move, New Look, a leading UK fashion retailer, has entered into a strategic alliance with TrusTrace, a cutting-edge supply chain traceability platform. This pivotal collaboration establishes New Look as the first major UK retailer to leverage TrusTrace’s capabilities, signaling a significant step towards achieving transparent, circular, and ethical global supply chains.
With a focus on elevating product tracking and identifying responsible sourcing practices and potential business continuity risks, New Look aims to set new standards in supply chain visibility. CEO and co-founder of TrusTrace, Shameek Ghosh, expresses excitement, stating, «This partnership is a major milestone in our pursuit to make global supply chains traceable, circular, and fair.»
This collaboration empowers TrusTrace to collect comprehensive data spanning Tier 1 through Tier 4, furnishing New Look with precise and validated product information. This invaluable data plays a pivotal role in supporting New Look’s sustainability objectives and facilitating well-informed decisions to enhance responsible sourcing practices.
Sue Fairley, Head of Sustainability at New Look, underscores the retailer’s sustainability commitment, stating, «We’ve already made incredible progress through our ‘Kind to Our Core’ sustainability program, as evidenced in our recently released 2023 Sustainability Report – and it’s just the beginning.»
Aligned with its sustainability goals, New Look has set ambitious near-term targets, including a 46% reduction in carbon emissions by 2031, with a broader aspiration of achieving Net Zero by 2040. In a recent Supplier Conference held in London, New Look encouraged suppliers to calculate their carbon emissions, aligning with the company’s comprehensive decarbonization roadmap initiative.
