New & Lingwood, the storied British menswear brand, is making a bold foray into sustainability and circularity with the launch of RE:NEW. Nestled at the prestigious 19 Savile Row in London’s revered men’s tailoring enclave, this initiative marks a pivotal moment where tradition meets progress.
Recognized for its timeless loungewear, contemporary tailoring, and refined formalwear, New & Lingwood is taking a proactive stance in aligning with evolving customer expectations while paying homage to its rich heritage.
So, what does RE:NEW encompass? This captivating space serves as a laboratory for pioneering sustainable product creation, all while minimizing waste without compromising on innovation or quality. It promises an immersive experience for every visitor.
One of the flagship initiatives includes an exclusive collection of bespoke dressing gowns. Crafted from recycled, surplus, and salvaged opulent fabrics that would otherwise languish in waste, these one-of-a-kind garments exude eco-conscious luxury.
Furthermore, a dedicated repair station beckons, offering a second lease of life for not only New & Lingwood pieces but also cherished garments from other brands. Our team of skilled tailors and craftsmen stands ready to breathe new life into your treasured clothing.
Additionally, we offer personalized embroidery services, allowing you to infuse your attire with a distinct identity. Whether initials or custom motifs, our on-site personalization ensures your clothing tells a unique story.
Tom Leeper, our Creative Director, enthuses that this initiative represents «a remarkable opportunity to redefine the future of luxury menswear.» This space fosters sustainability and circularity dialogues, offering an educational platform and a space for collaborative learning.
«The fashion industry is evolving rapidly, prompting a reevaluation of what defines a fashion brand and ‘luxury’,» says Leeper. «Utilizing exquisite fabrics and intricate craftsmanship no longer suffices. We must proactively address areas for improvement and implement tangible, meaningful change. This space is our exciting first step on this journey.»
CEO Freddie Briance emphasizes that this is just the «inaugural step in our journey toward achieving Net Positivity.» RE:NEW serves as an incubator for sustainable products, innovative ideas, and business models that will seamlessly integrate into our main lines and core channels in the months and years ahead.
Briance envisions a future where concepts like resale, repair, and rental become industry norms within five years. The pace of customer adoption hinges on the conversations we initiate today and the effort we invest. When they do embrace these concepts, we are committed to delivering an unparalleled, elevated experience. Recognizing that perfection remains an aspiration, Briance stresses, «That’s precisely why we’ve brought RE:NEW to life.
