• About
  • Advertise
  • Privacy & Policy
  • Contact
VOUS MAGAZINE
Advertisement
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Sports

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    Dota 2 and CS:GO top Steam’s 2016 list for most played games

    Vinales will be as tough for Rossi as Lorenzo – Suzuki MotoGP boss

  • Lifestyle
    • All
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    23 Celebrity Tweets You Missed From The Golden Globes

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Sports

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    Dota 2 and CS:GO top Steam’s 2016 list for most played games

    Vinales will be as tough for Rossi as Lorenzo – Suzuki MotoGP boss

  • Lifestyle
    • All
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    23 Celebrity Tweets You Missed From The Golden Globes

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
VOUS MAGAZINE
No Result
View All Result
Home News fashion

Natura celebrates its 30th anniversary with 14 openings and a return to pre-pandemic sales

Carmen Toraya by Carmen Toraya
mayo 16, 2022
in News fashion
0 0
0
Natura celebrates its 30th anniversary with 14 openings and a return to pre-pandemic sales
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

La cadena barcelonesa Natura, especializada en moda, artículos de hogar y complementos, nació en 1992 y, tres décadas después, dispone de una red de 234 tiendas y presencia en cuatro mercados. ¿Su forma de celebrar la treintena? Con nuevos puntos de venta, formatos comerciales y un crecimiento de la facturación a doble dígito.

 

In economic terms, Natura expects to exceed its pre-pandemic figures this year. The company estimates that its sales will fall by 19 % due to the health crisis and, after closing the last fiscal year with a turnover of 96 million euros, it estimates that it will grow by between 30 and 35 % in 2022, bringing it to around 125 million euros.

From a more strategic point of view, the company wants to «raise the essence of Natura to the maximum exponent». «We were born as the chain of the five senses stores, something that was very groundbreaking at the time, and we especially want to keep in mind the optimistic and emotion-based spirit with which the brand was founded. And, of course, we want to transfer all that to the physical spaces,» Esperanza Martín, the company’s general manager, and Alba Villanueva, director of communications, explained to FashionNetwork.com.

Natura’s network of stores accounts for the vast majority of its sales (10% come from the online channel), so it is only logical that this channel should also be the focus of the company’s efforts. In the first four months of the year, the company opened four stores, including one at 122 Paseo de Gracia in Barcelona, which is precisely the embodiment of its founding spirit.

«It is a changing space where we dare to try new products, to transmit emotions and to let our creativity fly,» says Villanueva.

In addition to these four operations already completed, another ten will be added in the remainder of the year, meaning that Natura will close the year with 14 new spaces. The list includes both openings and relocations, as well as a new flagship store to be inaugurated in the second half of the year, with which Natura will launch a new commercial image.

All these stores will open in Spain… except one, which will open in Italy, in a location yet to be determined. Italy, where it operates four stores, is the third international market in which the chain is present (along with Portugal, with 54 stores, and Andorra, with one).

«We opened this market in the middle of the pandemic, and the truth is that we are very happy with its performance and evolution,» says Esperanza Martín.

In this sense, the question arises as to what Natura’s next steps will be in its international strategy. «For 2022, we are not planning to enter any new country, but the idea is to continue growing outside Spain in the coming years», adds.

«Sustainability» in the DNA

Sustainability is, today, a key issue in the strategy of brands in the sector, but Natura was born with it in its DNA. «It is clear to us that, by the very fact of existing as a company, we already have an impact. Although sustainability is not measured or conceived in the same way now as it was in 1992, the fact is that the company has always had the desire to generate a tangible impact and to respect nature», the directors explain.

Since the beginning of this year, the company has been using the services of a specialized external consultant to «promote this balance between profitability and principles» and, for the past five years, has been offering sustainable products such as bamboo toothbrushes and plastic-free packaging.

In addition, in 2022, it will bring back the Natura Award, launched in 1994 to recognize the work of social and environmental projects every year. «Since it was born, this award was only stopped in 2020 and 2021 because of the pandemic. We had a thorn in our side for not having celebrated it, but this year, on our 30th anniversary, it returns with the 26th edition, and registration is already open», says the company’s general manager.

Tags: FASHIONFASHION & STYLE
Carmen Toraya

Carmen Toraya

Stay Connected test

  • 23.9k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest

How to design clothes on roblox

mayo 10, 2023
VOUS Magazine | The May Fashion Edition | Vol.1 | 2024

VOUS Magazine | The May Fashion Edition | Vol.1 | 2024

mayo 14, 2024
alice roberts wedding photos

alice roberts wedding photos

septiembre 16, 2023
80s fashion photographers

80s fashion photographers

septiembre 17, 2023
Bisutex ‘minis’ are sold out with one hundred percent of space contracted

Bisutex ‘minis’ are sold out with one hundred percent of space contracted

1
The Best Street Style From Paris Fashion Week Spring 2018

The Best Street Style From Paris Fashion Week Spring 2018

0
The Best Street Style From Paris Fashion Week Spring 2018

Saint Laurent Introduces the World to Trinidad’s Next Top Model

0
The Best Street Style From Paris Fashion Week Spring 2018

Versace Spring Summer 2018 Rtw

0
COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

abril 23, 2025
Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

abril 8, 2025
CROPS by FEERIC HUB: fashion’s bold new frontier

CROPS by FEERIC HUB: fashion’s bold new frontier

diciembre 11, 2024
Vice & Velvet by Mohammad Jafari

Mohammad Jafari x Vous Magazine

noviembre 27, 2024

Recent News

COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

abril 23, 2025
Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

abril 8, 2025
CROPS by FEERIC HUB: fashion’s bold new frontier

CROPS by FEERIC HUB: fashion’s bold new frontier

diciembre 11, 2024
Vice & Velvet by Mohammad Jafari

Mohammad Jafari x Vous Magazine

noviembre 27, 2024
VOUS MAGAZINE

© 2024 Vous Magazine - The best editorial magazine in Spain.

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result

© 2024 Vous Magazine - The best editorial magazine in Spain.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Ir a la versión móvil