During the Fall/Winter 2020-21 New York Fashion Week (NYFW), Dominican singer-songwriter Natti Natasha emerged as a prominent influencer, securing the highest media impact value (MIV) among celebrities and influencers, as per brand performance cloud Launchmetrics. Meanwhile, across the nation in Hollywood, Mexican-American actress Salma Hayek made a memorable impression, dominating the charts at the 92nd Academy Awards.
Natti Natasha, renowned for hits like «La Mejor Versión de Mí,» «Independiente,» and «Oh Daddy,» garnered an impressive total MIV of $5.7 million through her NYFW-related posts. Under her real name, Natalia Alexandra Gutiérrez Batista, she not only graced the runways for The Blonds but also attended iconic shows by Carolina Herrera, Michael Kors, and Alice and Olivia, sharing captivating photos from each event.
Taking the title of the top influencer during NYFW was Brazil’s Camila Coelho, amassing an MIV of $1.3 million. Coelho’s posts about the Oscar de la Renta, Jonathan Simkhai, and Marc Jacobs shows solidified her position as a prominent figure in the fashion sphere.
Unsurprisingly, four out of the top five brands with the highest NYFW MIV were featured in posts by Batista and Coelho. Leading the pack was Marc Jacobs, closely followed by Tom Ford and Michael Kors. Oscar de la Renta and Carolina Herrera secured the fourth and fifth positions, respectively.
The most impactful single post during the fashion week came from American actress Ashley Benson. Renowned for her role as Hanna Marin in Pretty Little Liars, Benson’s Instagram post about the Longchamp show garnered an MIV of $899,000.
Overall, New York Fashion Week generated an astonishing total MIV of $154.4 million from February 5 through 13. On the other side of the country, the 92nd Academy Awards, held on February 9, generated a remarkable total MIV of $691.6 million.
At the Oscars 2020, Salma Hayek commanded attention with the highest celebrity MIV of $3.8 million, gracing the ceremony in an elegant white Gucci gown. Meanwhile, Chiara Ferragni, adorned in a custom Philosophy di Lorenzo Serafini dress at Vanity Fair’s Oscars After Party, emerged as the top influencer with an MIV of $2 million.
The most talked-about post of the night came courtesy of American singer-songwriter Billie Eilish, who made a bold statement on the red carpet in a baggy white Chanel ensemble. This undoubtedly contributed to Chanel securing the second spot in this year’s Oscars MIV brand rankings.
Dior clinched the coveted first place, while Gucci claimed the third position, followed by Versace and Ralph Lauren.