Mytheresa, the leading luxury online retailer, and lifestyle brand Flamingo Estate are set to captivate the West Coast with a dazzling holiday pop-up experience. From December 1 to 24, the ‘Mytheresa x Flamingo Estate Holiday House,’ in partnership with Google, will unfold in a 1,500 square-foot candy-themed abode in Highland Park, Los Angeles.
Immerse yourself in a gingerbread wonderland as each room meticulously recreates Flamingo Estate’s distinctive interiors. Lifesized ‘carnival cutouts’ of iconic Mytheresa luxury fashion, intricately crafted from gingerbread, will infuse the space with whimsy and festive charm.
The pop-up extravaganza will showcase a thoughtfully curated selection of luxury products from Mytheresa, featuring a dream fashion closet with a range of fashion and home accessories. Elevating the interactive experience, visitors can seamlessly shop the collection using QR codes. To sweeten the deal, the Holiday House will house a European-style corner bakery, crafting delectable custom cookies branded with Mytheresa, Flamingo Estate, and Google.
Building on the success of their summer collaboration with the ‘Summer Body Shop’ in East Hampton, Mytheresa and Flamingo Estate are bringing their magic to the West Coast.
Heather Kaminetsky, President of Mytheresa North America, shares, «Opening our second physical experiential installation with Flamingo Estate on the West Coast felt like the perfect ‘unexpected’ moment to further bring this wonderful partnership to life for the Holiday Season. We wanted to provide our customers with a truly unique, luxurious, and immersive shopping experience—one that engages and inspires throughout this festive time, bringing our curated luxury offering to life in a more physical way.»
Richard Christiansen, Founder and CEO of Flamingo Estate, adds, «Mytheresa continues to be an incredible partner. By bringing our signature Flamingo Estate style of whimsy and inspiration back home to Los Angeles, we aim to create the most mind-boggling holiday experience conceivable. Creating this world of fantasy was the ultimate treat, and I cannot wait to share it with the community.»
Embark on a magical journey at the Mytheresa x Flamingo Estate Holiday House—an enchanting celebration of luxury, style, and festive joy on the West Coast.
