Monica Vinader, the esteemed British jeweller, is revolutionizing its global sales strategy through bespoke digital services. In collaboration with Constructor, an AI-powered product discovery and search platform, Monica Vinader aims to craft immersive digital experiences tailored to individual shopper preferences.
The brand, renowned for its finely crafted yet affordable jewellery, is witnessing significant growth, especially in the US and Asia Pacific. The partnership with Constructor focuses on streamlining the process for customers to discover everyday fine jewellery items that resonate with their unique style.
The AI integration dynamically curates landing pages, catering to the distinct tastes of each shopper. By automating labor-intensive tasks like synonym detection and typo adjustments in online searches, the e-commerce team gains more time for strategic initiatives.
Monica Vinader will leverage Constructor’s solutions for search, browse, collection, and merchant controls and intelligence. Constructor’s platform harmonizes data across various channels, offering personalized search results and browse experiences. This not only enhances the digital customer journey but also optimizes key performance indicators for the retail sector.
In addition to its webstore, Monica Vinader’s products are available through leading retailers such as Selfridges, Liberty, John Lewis, Farfetch, and Nordstrom. The company operates physical stores in the UK, US, Singapore, Hong Kong, and South Korea.
Kunal Damani, COO of Monica Vinader, expressed enthusiasm about the partnership: «Constructor lets us provide a personalized and meaningful online experience for each customer, saving our merchandisers time and offering valuable insights that contribute to our strategic growth.»
This initiative reflects Monica Vinader’s commitment to enhancing its digital presence and ensuring a seamless and enjoyable shopping experience for its diverse customer base.
