Prepare for a breathtaking display as Moncler showcases its Grenoble line in an exclusive Alpine-themed runway event for the Fall/Winter 2024 season. Scheduled for February 3 against the stunning backdrop of St. Moritz, this high-profile event promises a fusion of performance and design at the peak of Moncler’s style.
In a concise statement, Moncler hinted at the show’s inspiration, emphasizing the pinnacle of performance and design embodied by Moncler Grenoble. The event invites the Moncler community to partake in an outdoor experience, staying true to the brand’s distinctive style.
This announcement coincides with the grand opening of Moncler’s first dedicated store for the Grenoble line in St. Moritz. Launched in 2010, Moncler Grenoble draws inspiration from Alpine pursuits, featuring skiing apparel and accessories that pay homage to iconic vintage looks. The line’s name traces back to Moncler’s historical association with the 1968 Grenoble Winter Olympics, where French Olympic champion Jean-Claude Killy and team mates were outfitted by Moncler.
As Moncler strategically targets «active Millennials» (aged 30 to 40), the Grenoble line serves as a high-tech performance collection available year-round, including a summer range. This addition aims to diversify Moncler’s product range, complementing the main line, Moncler Collection, and the innovative designs of Moncler Genius.
Following the success of Moncler’s show-events in 2022, celebrating the brand’s 70th anniversary, the Grenoble line’s spotlight event in St. Moritz is poised to captivate audiences with the perfect blend of fashion, performance, and Alpine elegance.
