Explore Moncler’s latest frontier as it unveils its inaugural Grenoble brand store in the prestigious Swiss winter haven of St. Moritz. This 300-square-meter space is a dedicated showcase of Moncler’s Grenoble brand, celebrating the label’s Alpine heritage and technological prowess.
Designed by Küchel Architects, the store seamlessly blends Moncler’s legacy with the local landscape, all while adhering to the highest sustainability standards, earning LEED certification. The Grenoble store serves as the perfect backdrop for Moncler’s Fall/Winter 2023 collection, a testament to high-performance apparel designed to tackle diverse weather conditions.
Discover cutting-edge materials and manufacturing techniques resulting from Moncler’s extensive research and development efforts. From waterproof Gore-Tex fabrics to flexible 4-way stretch materials, the collection is a fusion of innovation and style. The garments boast a clever mix of down and performance padding, ensuring optimal thermal regulation during various sporting activities.
Practicality meets sophistication with water-repellent zips, ski-pass pockets, the Recco safety reflector system, and snow gaiters with snap-in fastenings. The color palette spans from timeless black to vibrant shades of yellow, red, green, and navy, catering to diverse style preferences.
Celebrate the St. Moritz store’s grand opening with Moncler’s ‘Beyond Performance’ ad campaign, photographed by Jamie Hawkesworth. The campaign features world-class winter sport athletes Perrine Laffont, Richard Permin, Xuetong Cai, and Shaun White. Capturing high-adrenaline rides and serene moments alike, the campaign showcases the essence of Moncler Grenoble.
As an extra thrill, Moncler introduces a unique snowboard crafted in collaboration with Shaun White’s Whitespace brand. This lightweight yet robust snowboard, with a surf-inspired shape, reflects Moncler’s commitment to innovation and style in winter sports.
Step into the world of Moncler Grenoble in St. Moritz—a fusion of alpine elegance and cutting-edge performance.
