Missoni, the renowned Italian fashion house celebrated for its vibrant designs, has partnered with Rothschild as its financial adviser to explore strategic initiatives, including a potential sale, as sources with insider knowledge revealed.
Still under the helm of the founding family, retaining a majority 59% ownership, Missoni is actively considering various options, with a full divestment not ruled out. While no conclusive decision on a sale has been reached, the family’s contemplative approach underscores the significance of this potential shift.
The contemplation gained momentum following unsolicited expressions of interest from major luxury conglomerates during the summer. Although a formal sale process has yet to commence, preliminary groundwork signals Missoni’s proactive stance in assessing its strategic landscape.
In an October online event, Livio Proli, Missoni’s Chief Executive, acknowledged the potential advantages of being part of a larger luxury group. «Whether the Missoni brand continues independently or aligns with a large group’s resources and synergies, it must remain focused on its specific craftsmanship,» he asserted.
In an August newspaper interview, Proli expressed optimism about the company’s financial outlook, projecting revenues to reach €125 million ($135.84 million) this year, up from €115 million in 2022. The adjusted core profit for the previous year stood at approximately €5 million.
As Missoni collaborates with Rothschild to navigate potential strategic avenues, the fashion industry keenly anticipates the evolution of the brand’s storied legacy.