Mid/night 00.00, the brainchild of creative director Nina Urgell and entrepreneur Marc Ciudad, known for their minimalist cosmetics, is diversifying their product line. Hailing from Barcelona, this ‘clean beauty’ brand, established in 2019, is making a remarkable leap by introducing its inaugural fragrance collection.
This launch, after two years of dedicated craftsmanship in this domain, reveals four fragrances inspired by the very essence of Formentera, the enchanting Mediterranean island where the Mid/night 00.00 project took root. Named ‘Morning,’ ‘Midday,’ ‘Afterfive,’ and ‘Midnight,’ these gender-neutral fragrances are thoughtfully designed to encapsulate unique moments on this cherished island.
Co-founders Nina Urgell and Marc Ciudad convey their sentiment, stating, «Our perfume collection is a homage to the inspiration drawn from this extraordinary place. We hope that wearers can connect with the beauty and creativity that have driven us on this journey.»
Dubbed ‘Casa Pablo,’ this debut fragrance collection is a collaborative creation with perfumer Mathieu Nardin. What sets these fragrances apart is their commitment to natural ingredients, with over 90% naturally derived components. They are also entirely vegan and crafted in small batches near Grasse, France. Available from October 22 through the brand’s online store, the perfumes come in two sizes: 10ml and 50ml.
In 2021, the company successfully concluded a financing round, fortifying their global expansion endeavors.
