Get ready for a fashion spectacle as Max Mara unveils its Resort 2025 collection against the enchanting backdrop of Venice. The Italian luxury fashion house announced that the cruise show is set to take place in Venezia on June 11, 2024, promising a blend of high fashion and historic charm.
Following the success of shows in Stockholm and Lisbonne, Max Mara continues its trend of choosing culturally rich locations. Stockholm saw designer Ian Griffiths drawing inspiration from Scandinavian culture, celebrating Nobel Prize winner Selma Lagerlöf. In Lisbonne, the exploration of erotic feminism paid homage to Natália Correia, presented at Lisbon’s Calouste Gulbenkian Foundation.
The upcoming Venice show adds to Max Mara’s legacy of selecting unique locales, from a Berlin museum of ancient history to the chic Mezzatorre in Ischia, Italy. This strategic choice reflects the brand’s commitment to cultural impact and a global footprint.
As the fashion world anticipates the Resort 2025 Cruise Show, Max Mara promises a runway experience transcending traditional boundaries. Stay tuned for an exquisite display of style, history, and artistry set against the timeless allure of the Serene Republic of Venice. Don’t miss the fashion journey that awaits!