Max Mara, the Italian luxury fashion brand, is celebrating a decade of iconic style with the Teddy Bear Coat’s 10th anniversary. Step into the world of timeless elegance at our exclusive Teddy Ten pop-up, now open at Harrods in London. Join the celebration until November 14th!

The Teddy Bear Coat, a sensation since its debut on the 2013 catwalk, has remained a beloved staple, inspiring imitations across various price ranges. This plush camel cocoon-cut coat has become a must-have for the fashion-forward elite.

Our Harrods pop-up is part of a global fashion extravaganza, featuring interactive installations and a calendar filled with fun and games. Don’t forget to capture memorable moments with our photo opportunities!

Visit our Max Mara space on the ground floor to explore special-edition products like the Sparkling Teddy Bear Icon Coat in Camel and White, adorned with rhinestones for a touch of luxury.

In an exciting first, Max Mara introduces the Teddy Bear Icon Coat for Kids aged 5-12, along with a range of kids’ fluffy Teddy accessories on the fourth floor.

Experience the Teddy Bear journey with memory games and Skyshot in The Castle photo booth, where you’ll receive four Teddy Ten images via email.

Our celebration extends to the store’s Brompton Road windows, showcasing the Teddy Ten event to passersby.

Can’t make it to Harrods? The Teddy Ten collection is also available at Max Mara’s Old Bond Street branch and on our webstore.

Celebrate a decade of Teddy Bear Coat excellence with Max Mara’s Teddy Ten pop-up. Discover fashion that transcends time.

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