Max Mara, the renowned Italian luxury fashion house, is charting a course for Venice, setting the scene for its highly anticipated cruise show. Mark your calendars as the Max Mara Resort 2025 collection takes center stage in Venezia, Italy, on Tuesday, June 11, 2024.
This decision follows the success of Max Mara’s previous standout runway shows in Stockholm and Porto, where the brand garnered praise for its contemporary interpretations of resort wear. In Stockholm, designer Ian Griffiths paid homage to Scandinavian culture, highlighting the region’s pivotal role in women’s empowerment. Drawing inspiration from Selma Lagerlöf, the first woman Nobel Prize winner, the collection unfolded within the distinguished venue hosting the Nobel Prize Awards annually.
Porto witnessed Griffiths delving into erotic feminism, inspired by Natália Correia, the esteemed Portuguese free-thinker. The show unfolded with grandeur at Lisbon’s Calouste Gulbenkian Foundation, home to one of the world’s foremost private art collections, built by an Armenian immigrant who held the title of the richest man in the world a century ago.
Prepare for another show in a distinctive and historically significant location, reaffirming Max Mara’s reputation for staging refined events in unexpected locales. From a Berlin museum of ancient history to the stylish coastal ambiance of Italy’s Mezzatorre in Ischia, Max Mara continues to elevate its cultural impact and global footprint through these extraordinary presentations.
