Mamas & Papas is making headlines with an outstanding Christmas trading update, indicating a strong recovery post-pandemic. Following their positive full-year results in April, the latest figures reveal an impressive 17% surge in sales for the 13 weeks leading up to December 31.
The success is attributed to a stellar Black Friday, where sales skyrocketed by 18%, setting the tone for a prosperous Christmas season. Underlying profit on an EBITDA basis experienced a remarkable 50% YoY increase over the same period.
Mamas & Papas credits its achievements to a ‘strong contribution from the expanded network of UK stores and concessions alongside a surge in online sales.’ As the leading high street nursery brand in the UK, the company saw both its digital business and physical stores achieve record-breaking milestones during the crucial Christmas trading week.
The retail estate, including 34 concessions with Next and M&S in the UK, and Arnotts in Ireland, played a pivotal role in exceeding sales expectations. Online sales experienced a notable 20% surge, solidifying the brand’s digital prowess.
Looking ahead, Mamas & Papas is poised for further growth with a robust rollout plan for additional locations in 2024. The brand has also expanded its footprint in overseas markets, with successful launches in Spain and upcoming openings in Indonesia and Thailand.
CEO Nathan Williams expressed optimism, stating, ‘We’re looking forward to building on the momentum we’re currently seeing into the next year, expanding our presence both in the UK and overseas as the category leader in nursery and baby products and a purpose-led platform, which champions parents and the planet.’
With these stellar results, Mamas & Papas anticipates achieving record-breaking turnover and full-year profits for the fiscal year ending in March, solidifying its position as a market leader committed to long-term growth and sustainability.
