LVMH’s Métiers d’Art division has made a strategic move to enrich its luxury offerings by acquiring Grupo Verdeveleno, a prestigious Spanish tannery renowned for its expertise in exotic skins. This acquisition underscores LVMH’s commitment to elevating product quality, streamlining the supply chain, and advancing traceability and sustainability initiatives.
José Danvila, CEO of Grupo Verdeveleno, emphasized the profound impact of this collaboration, stating, «This venture goes beyond a mere business extension; it represents a fusion of shared values and visionary ideals poised to revolutionize the industry.» He continued, «Our company’s reputation extends not only to our unique approach rooted in generations of artisanal craftsmanship but also to our unwavering dedication to traceability and sustainability. By becoming a part of Métiers d’Art, we empower all the brands under the LVMH umbrella to leverage our expertise and embrace responsible, sustainable manufacturing.»
Grupo Verdeveleno seamlessly integrates the rich heritage of craftsmanship from the ceramics industry in the Spanish regions of Valencia, Castellón, and Alicante into its leather treatment processes. Collaborating with local artisans steeped in centuries-old traditions, the tannery has crafted a distinctive fusion of heritage and innovation.
Matteo De Rosa, CEO of LVMH Métiers d’Art, highlighted the comprehensive nature of sustainability, stating, «Sustainability must encompass economic, social, and environmental dimensions to create a holistic ecosystem.» He further elaborated on the division’s approach, which allows company founders to retain leadership roles while benefiting from LVMH’s expertise in operations, marketing, human resources, research and development, and corporate development management. «Our global community thrives as we fulfill our roles as sponsors, custodians, and administrators. Achieving excellence requires close attention to people and local cultures,» De Rosa added.
Previously composed of 17 specialized companies in leather and metal hardware production, LVMH’s Métiers d’Art division collectively generated a substantial revenue of €700 million. With the addition of Grupo Verdeveleno, the division now boasts a diverse talent pool, featuring five producers from Italy, two from France, one from Spain, and one from Portugal. Recent additions also include a Japanese company specializing in denim fabric dyed with natural indigo. The division’s influence extends to breeding farms in Australia, Zimbabwe, Louisiana, and France.
This strategic move underscores LVMH’s unwavering commitment to sustainability and excellence, while further enriching its luxury portfolio with the unparalleled expertise of Grupo Verdeveleno.