Discover the epitome of fashion at Lulus’ newly opened flagship store on the renowned Melrose Avenue in Los Angeles, California. Boasting 6,000 square feet of curated elegance, this flagship is meticulously designed to encapsulate the distinctive identity of Lulus, providing an elevated and ever-refreshed shopping experience.
Explore each floor’s curated selection, featuring separates, dresses, accessories, and the latest going-out looks. The store’s design pays homage to the eclectic fashion hub of Los Angeles, showcasing dramatic curved display fixtures, layered textures, mosaic patterns, and eye-catching pops of neon and brushed silver.
More than a retail space, the Melrose location is a beacon of creativity. In early 2024, it will debut Lulus’ first appointment-only bridal boutique, offering an exclusive setting for brides and bridal parties to explore affordably priced bridal and bridesmaids gowns.
Crystal Landsem, Lulus’ CEO, affirms the brand’s commitment to evolving with customer desires. This flagship is not just a store; it’s an immersive space, connecting intimately with Millennial and Gen Z customers.
The interior invites a social environment with Instagrammable vignettes unique to Lulus, while the exterior features a custom billboard spotlighting Lulus’ campaign messaging, contributing to the ongoing social conversation.
Originating in Northern California in 1996, Lulus transitioned to a digital presence in 2008. The decision to open the flagship store in Los Angeles follows the success of Lulus’ previous pop-up, solidifying Los Angeles as a vital business hub for the brand.
Landsem underscores the significance of the flagship, viewing it as an opportunity to test, learn, and expand the brand’s reach. Beyond attracting new customers, it provides an immersive encounter with attainable luxury fashion, fostering a sense of community and loyalty among the diverse Lulus clientele. Elevate your fashion experience at Lulus on Melrose Avenue.
