Discover a unique Black Friday experience with Lucy & Yak as the conscious clothing brand unveils a limited edition of its popular Original Dungarees. Released on November 21, these dungarees feature an exclusive print crafted from sketches by 700 girls supported by the Fior Di Loto Foundation in Pushkar, Rajasthan.
The limited edition print showcases the girls’ favorite elements from nature, including birds, flowers, animals, and insects. Made from GOTS-Certified Organic Cotton Twill fabric, these dungarees boast extra-large chest and hip pockets for a relaxed and comfortable fit.
Empowering Through Fashion
Available in sizes 4-32 in Regular or Long, these unique dungarees are priced at £69. Every purchase contributes to a meaningful cause, as 100% of the profit goes directly to supporting the Fior Di Loto Foundation.
Redesigning Black Friday
Lucy & Yak challenges the conventional Black Friday narrative by emphasizing positive impact over overconsumption. During the sales period from November 21 to 27, the brand will donate half of all profits to the Fior Di Loto Foundation. This initiative reflects Lucy & Yak’s commitment to social responsibility and making a lasting impact on young lives.
Lucy Greenwood, co-founder of Lucy & Yak, shares the brand’s vision: “Since 2018, we’ve wanted to do Black Friday differently, to demonstrate that business can be done differently. And so with this year’s limited edition dungarees, we’re hoping to make a lasting impact in even more young lives.»
Embrace a Black Friday that goes beyond discounts – a celebration of creativity, fashion, and making a positive difference in the world.