Liverpool One is set for a festive retail extravaganza as Lounge, the sought-after intimates brand, prepares to make its city debut with a Christmas pop-up store. Taking residence on South John Street in an expansive 4,000 sq ft space, this move by the rapidly expanding brand not only signals a milestone for Lounge but also solidifies Liverpool One’s reputation as the prime destination for cutting-edge, premium retailers, as affirmed by mall operator Grosvenor.
Scheduled to open its doors in December, Lounge’s Liverpool location promises an unparalleled shopping experience, embodying its distinctive mantra of ‘Comfort Made Sexy.’ The pop-up space is meticulously designed to reflect Lounge’s commitment to ‘modern luxury,’ featuring neutral-toned interiors with wooden accents and curated lighting that highlights the brand’s diverse collections.
Having successfully transitioned from online to permanent physical locations earlier this year, Lounge is poised to open seven additional stores in the next 12 months. The Liverpool pop-up will showcase Lounge’s extensive range, including bestselling lingerie, cozy loungewear, and ultra-comfortable nightwear, creating an immersive shopping experience for visitors.
Rob Deacon, Grosvenor’s Asset Management Director, expressed excitement about welcoming Lounge to South John Street for their city debut, emphasizing Liverpool One’s allure as a destination for expanding and innovative retailers, underscoring the continued strength of the high street.
Founder Mel Marsden shared her enthusiasm, stating, «As Lounge expands into physical retail, we’ve sought locations with high footfall numbers and a dedication to the ultimate customer experience. Liverpool One’s core values and loyal consumer base made it the ideal home.»
This announcement follows the triumphant return of Arne’s pop-up to the center, where the clothing and footwear brand welcomed visitors in the hundreds for its second physical store activation at the destination.
Indulge in the perfect blend of comfort and style this holiday season at Lounge’s exclusive Christmas pop-up in Liverpool One!