In the year 2023, Louis Vuitton secures its position as the most coveted luxury brand in online searches, based on insightful Google data obtained by Watch Pilot. With an astonishing 118 million annual searches, this French fashion icon’s resonance is unparalleled, a testament to its enduring legacy and the irresistible allure of its luxury handbags, as noted by Watch Pilot.
Gucci takes the second spot, solidifying its status as one of the world’s most sought-after designer brands, with an impressive 66.9 million annual searches. Gucci outshines its counterparts, establishing itself as a top choice in the realm of luxury handbag brands.
The list continues with Dior (52.9 million), Chanel and Coach (41.2 million), Massimo Dutti (40.5 million), Prada (29.4 million), Versace (27.5 million), Alexander McQueen (21.1 million), and Kate Spade (20.5 million) completing the roster of the top ten most sought-after luxury brands.
When analyzing search data by country, Luxembourg stands out as the world’s most designer-obsessed nation, boasting over 494,000 annual searches per 100,000 people. Louis Vuitton maintains its reign as the most frequently searched brand, accumulating more than 117,000 searches.
France secures the second position as the country with the highest number of searches for designer brands, registering over 66,600 searches per 100,000 people. Notably, Louis Vuitton retains its coveted status as the most-wanted designer brand in France, with an impressive 8.5 million searches.
In the domain of luxury jewelry, the iconic Van Cleef & Arpels Bracelet emerges as the world’s most sought-after piece, accumulating 4.9 million searches in 2023 alone. On the other hand, the Dior Saddle, with 2.6 million searches, claims the title of the most frequently searched designer handbag.
