In a strategic move towards sustainability, the L’Oréal group has successfully acquired Swiss start-up Gjosa, known for its cutting-edge shower heads designed for eco-conscious hairdressing salons. These innovative shower heads, harnessing the water-fragmentation process known as micronisation, have achieved an impressive 69% reduction in water consumption.
This acquisition marks a significant milestone following L’Oréal’s 2021 investment in Gjosa through its venture-capital fund, Bold (Business Opportunities for L’Oréal Development). Gjosa’s technology, implemented in 10,000 salons across Europe and the Middle East, resulted in water savings equivalent to a remarkable 72 Olympic swimming pools. L’Oréal aims to expand the availability of Gjosa shower heads to an extensive network of 200,000 salons.
Barbara Lavernos, Deputy Managing Director for Research, Innovation, and Technology at L’Oréal, underscores the importance of addressing global water scarcity, stating, “By 2030, nearly 60% of the world’s population is expected to be water-stressed. Combining science and technology will play a vital role in our efforts to protect this valuable resource. With Gjosa officially joining L’Oréal, we can accelerate Research and Innovation and go-to-market with more innovative and sustainable Beauty Tech solutions for the professional and consumer markets.”
Founded in 2016 and led by CEO Laurent Manca, Gjosa boasts Elmar Mock, co-founder of the iconic Swatch company, among its founders.
With 87,400 employees and ownership of 37 international brands, L’Oréal reported a robust revenue of €38.26 billion in 2022. The company continues its growth momentum, recording an impressive 12.6% revenue growth in Q1 of fiscal 2023, in like-for-like terms and at constant exchange rates. The next Annual General Meeting (AGM) is scheduled for April 21 in Paris.
Experience the intersection of beauty and sustainability as L’Oréal propels innovation through the acquisition of Gjosa, shaping a future of eco-friendly beauty practices.
