Lone Design Club (LDC) remains at the forefront of supporting emerging fashion designers and sustainable brands, providing them with valuable physical platforms to grow their businesses. In its latest venture, LDC has set up an exclusive pop-up store in the heart of London’s prestigious Belgravia.
This collaboration with property giant Grosvenor brings a touch of sophistication to Motcomb Street, and the pop-up is open until November 15. The event offers a premium shopping experience that celebrates trans-seasonal fashion and sustainable values. Over 30 innovative and up-and-coming brands have been thoughtfully selected to resonate with LDC and Grosvenor’s shared themes and the preferences of their discerning clientele.
The featured brands include British designer label Emily Carter, Australian brand Kina and Tam, and the independent sustainable fashion brand How Pabissi. LDC and Grosvenor are committed to creating an immersive retail environment that breaks the boundaries of traditional shopping. Throughout the event, a range of activities is available to both business-to-business (B2B) and business-to-consumer (B2C) audiences. These activities include sophisticated cocktail evenings, luxury beauty experiences, rejuvenating crystal reiki sessions, immersive art workshops, and much more.
Jane Macdiarmid, Belgravia Retail Director at Grosvenor, comments, «This collaboration perfectly aligns with our commitment to fostering innovation and sustainability. We believe this event will be a highlight as we lead into the festive season, appealing to residents and visitors alike.»
The Belgravia pop-up follows LDC’s successful collaboration with Fenwick’s London department store on Bond Street, which featured an immersive store-in-store experience. LDC has also established notable partnerships in locations such as South Molton Street, Cardiff’s St David’s Shopping Centre, Trinity Leeds, Bart’s Square in London’s Farringdon, The Glades in Bromley, and Islington Square in north London.
