In a surprising turn of events, Shopify merchants globally shattered expectations during the Black Friday-Cyber Monday (BFCM) period, achieving an astounding $9.3 billion in sales. London emerged as a standout top-selling city, contributing to an impressive 24% year-over-year increase.
Contrary to concerns about BFCM’s strength, Shopify’s data reveals a robust market. UK physical store spending experienced a significant 28% surge, based on Shopify merchants’ point-of-sale (POS) data. Cross-border orders constituted 19% of total British sales, showcasing the strong export performance of UK-based Shopify merchants.
Online shoppers in the UK displayed a keen interest, with an average cart price of £67.40. The top spending categories included Apparel & Accessories, Health & Beauty, Home & Garden, Arts & Entertainment, and Food & Beverage.
Key insights from the data indicate a 22% growth in the number of UK consumers purchasing from Shopify merchants compared to the BFCM weekend in 2022. The peak sales hour was recorded at 10 am on November 24th.
London’s prominence as a top-selling city globally was complemented by the UK cities of Manchester and Birmingham. Mobile commerce played a pivotal role, constituting 77% of total sales, while desktop contributed to the remaining 23%.
The evolving shopping habits of UK consumers were evident, with 83% actively comparing prices for the best deals and 68% considering cost as a significant factor in brand loyalty. Quality also emerged as a crucial aspect, with 77% expressing a desire for higher-quality, durable products.
Globally, the BFCM weekend witnessed an impressive 61 million consumers making purchases from Shopify merchants, underscoring the platform’s widespread appeal and the thriving success of its diverse array of retailers. Explore the extraordinary BFCM results with Shopify merchants leading the way.
