Liverpool One, operated by Grosvenor, kicks off 2024 with a bang, showcasing its resilience post-pandemic. The mall achieves its strongest start since 2018, witnessing a remarkable 10% spike in visitor numbers in the first week of January compared to 2023.
This impressive start follows a triumphant Christmas in 2023, declared the «busiest ever.» Record-breaking sales and visitor numbers soar, attracting over 3.9 million visitors, a 1.9% increase from the previous year.
Grosvenor proudly claims sector-leading growth, surpassing national trends. Early analysis reveals a 3.5% drop in footfall across the country’s retail hotspots, according to ShopperTrak footfall benchmark data, positioning Liverpool One five points ahead of the UK average.
Year-on-year sales surge by 5.3%, with entertainment, beauty, and menswear emerging as popular purchase categories. The mall attributes this success to leading brands investing in the city and the introduction of new leisure and entertainment offerings, continually drawing visitors.
Key contributors to the rise in beauty sales include the arrival of Space NK, while menswear benefits from the upsize of brands like Boss.
Throughout the past year, Liverpool One welcomed 25 brands, totaling 275,000 sq ft. Milestone openings, including Gravity MAX and M&S, marked a significant asset management initiative by Grosvenor. Renowned brands such as Swarovski, Boss, Hollister, and others chose Liverpool One, with 27 brands renewing or re-gearing, occupying an additional 105,000 sq ft of space.
As Liverpool One continues to thrive as a retail and entertainment destination, the outlook for 2024 appears promising, aiming to surpass the successes of the previous year.
