Explore the vibrant world of American lifestyle brand LeSportsac as it makes waves in Australia with its first-ever pop-up store in Sydney. In a dynamic collaboration with renowned Asian brand operator, Bluebell Group, this immersive experience awaits in The Galeries at the bustling heart of Sydney’s CBD.
LeSportsac, celebrated globally for its iconic Classic and Essential collections, unveils its signature accessories for the Australian market. The pop-up, active for six months, serves as your gateway to discover and embrace the brand’s diverse offerings. Stay tuned for the exclusive LeSportsac e-commerce site dedicated to Australia, set to launch in mid-December.
Bluebell Group takes the helm of operations, marketing initiatives, and future brand development for LeSportsac in Australia, expanding their successful partnership beyond borders.
Nelly Ngadiman, Managing Director of Bluebell Southeast Asia and Australia, shares her excitement, stating, «Our commitment to retail excellence and understanding local consumer preferences positions us as the ideal partner for LeSportsac’s entry into Australia. We look forward to a continued successful collaboration with LeSportsac and to growing the brand in the dynamic Australian market.»
Established in 1974, LeSportsac boasts a global footprint with over 400 retail stores across 20 countries. Recognized for exclusive collaborations with designers like Stella McCartney, Diane Von Furstenberg, Jonathan Adler, and Gwen Stefani, LeSportsac offers a diverse range of handbags, travel essentials, totes, messengers, backpacks, and accessories, featuring a kaleidoscope of colors, prints, and high-performance materials. Don’t miss the chance to be part of this exciting chapter in LeSportsac’s journey Down Under!
