L’Occitane en Provence is delighted to announce Aria Mia Loberti as its new global brand ambassador. Aria Mia Loberti, an emerging actress, accomplished writer, distinguished scholar, and passionate human rights activist, has joined forces with L’Occitane, aligning her values with our brand’s core principles.

In her role as global brand ambassador, Loberti will be the face of our renowned shea butter hand cream, a symbol of the harmonious blend of nature’s beauty and genuine compassion.

Managing Director Adrien Geiger shares his enthusiasm, stating, «We take immense pride in welcoming Aria as the ambassador for L’Occitane en Provence. This choice was a natural one, as our shared values create a seamless connection.»

Olivier Baussan, the visionary founder of L’Occitane, also voiced his excitement, remarking, «From the moment I met Aria Mia Loberti, it was evident that our meeting was serendipitous. Our shared philosophy and appreciation for beauty forged this remarkable partnership.»

Aria Mia Loberti’s remarkable talents have earned her recognition as one of the 2023 TIFF Rising Stars at the prestigious Toronto International Film Festival (TIFF). Audiences can anticipate her captivating performance in Shawn Levy’s upcoming four-part film adaptation of the Pulitzer Prize-winning novel, «All the Light We Cannot See» by Anthony Doerr.

Beyond her impressive cinematic achievements, Loberti has long been a fervent advocate for individuals with disabilities, openly sharing her journey with low vision. Her mission aligns seamlessly with L’Occitane’s commitment to supporting those who are blind or have low vision, as evidenced by the inclusion of Braille on much of our product packaging.

Loberti embodies the profound connection between authenticity and beauty that L’Occitane en Provence cherishes. Reflecting on her first visit to Provence, she shares, «During my initial trip to Provence, I was deeply moved by L’Occitane’s dedication to nurturing authentic beauty within our world and ourselves.»

With Aria Mia Loberti as our global brand ambassador, L’Occitane en Provence continues to illuminate the path toward natural, inclusive, and genuine beauty.


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