Lanvin, the illustrious fashion house, has launched its groundbreaking Lanvin Lab collection in an exclusive collaboration with renowned musician and producer, Future.
The collection is a compelling expression of Future’s strength and attitude, drawing inspiration from his symbolic nickname, «Pluto,» once the ninth planet in our solar system. This partnership represents a fusion of creativity and cultural dialogue, aligning with the innovative spirit of Jeanne Lanvin, the brand’s founder.
Introduced in June, Lanvin Lab is dedicated to fostering creative collaborations that transcend traditional boundaries. The collaboration with Future pays homage to the transformative symbolism of Pluto, reflecting the pioneering ethos of the Lanvin Lab project.
As the visionary force behind Freebandz, an entertainment company emphasizing familial bonds, Future’s collaboration echoes the mother-and-daughter relationship between Jeanne and Marguerite Lanvin. The inaugural collection is a tribute to Marguerite, a celebrated musician and muse.
In describing the collection, Future shared, «I created a vibe with this collection, something you can feel when you wear it. Jeanne Lanvin drew inspiration from her life and lifestyle. We are the same in that way, we create from experience.»
The collection encompasses Future’s distinctive style, featuring layering, tailored pieces, and statement accessories. From faux-fur hats and sunglasses to unique metal accents on belts, bags, gloves, and leather goods, the collection offers a captivating aesthetic. Sleep sets, complete with slippers, a pillow, and a mask, add a touch of luxury.
Drawing from Lanvin’s archives, Future designed a standout leather jacket adorned with metallic studs forming a celestial constellation. Denim pieces feature typography from Lanvin perfume campaigns of the 1930s-1940s, paying homage to the brand’s rich heritage. Future introduces his updated sneaker, the Curb 3.0, adding a modern twist.
The collection’s launch is accompanied by a visually striking campaign photographed by Joshua Woods, featuring Future alongside model Amelia Gray. Released in multiple drops starting this week and extending into early 2024, the Lanvin Lab collection promises to be a celestial journey in fashion.
