Kylie Jenner Contemplating Repurchase of Kylie Cosmetics from Coty

In recent developments reminiscent of her sister Kim Kardashian, Kylie Jenner is currently exploring the prospect of reacquiring her renowned Kylie Cosmetics brand from Coty, the prominent U.S. conglomerate. The existing dynamic between Coty and these influential American reality television personalities is rumored to be under some strain.

Kylie Cosmetics Products – Image Source: DR

As reported by Bloomberg, Kylie Jenner has initiated discussions to potentially secure a commanding 51% ownership stake in Kylie Cosmetics, a brand that Coty acquired in 2020 for a substantial sum of $600 million (€553 million).

Concurrently, Kim Kardashian has embarked on negotiations with Coty, with a specific focus on reclaiming complete control of her own skincare brand, Skkn by Kim. Back in 2020, Coty acquired a significant 20% stake in Kardashian’s beauty brand, originally known as KKW Beauty, in a landmark deal valued at an impressive $200 million, which subsequently established the brand’s worth at a remarkable $1 billion.

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Coty boasts an extensive brand portfolio, encompassing a total of 50 well-known names. These include notable brands such as CoverGirl, Bourjois, Max Factor, Rimmel, and Lancaster. Among these, 35 brands are operated under various licensing agreements, featuring renowned names like Gucci, Chloé, Marc Jacobs, Hugo Boss, and Burberry. In the fiscal year concluding on June 30, Coty reported a noteworthy revenue figure of $5.55 billion (€5 billion), reflecting an impressive 12% growth rate in like-for-like terms and at constant exchange rates.

Remarkably, during the same fiscal period, Coty’s Prestige division, which includes both SKKN by Kim and Kylie Cosmetics, witnessed remarkable growth, with revenues surging by an impressive 13%, eventually reaching a substantial $3.4 billion.