In a groundbreaking move, global streetwear sensation Ksubi unveils its ‘Kids’ clothing line, targeting the age group of 2-5 years. Renowned for its rebellious flair and signature distressed denim, this expansion signifies a major stride for Ksubi, translating its iconic aesthetic into fashion statements for the youngest trendsetters.
The inaugural collection introduces a miniature version of Ksubi’s famed denim and premium 4×4 basics. Featuring the Lil Jett jean, Lil Oh G denim jacket, Lil Biggie Tee, and Lil Biggie Crew in Black, Grey Marl, and Magenta, the collection caters to pint-sized fashionistas. The 4×4 sweatpants and shorts are reimagined as the Lil Trak and Lil Track Short in corresponding colorways.
Available globally from December 7 on Ksubi.com and Ksubi stores, this exclusive collection allows the next generation to embrace Ksubi’s distinctively imperfect, lived-in designs.
Coinciding with the kidswear launch, Ksubi recently inaugurated its first standalone store in London, situated on the iconic Carnaby Street. Timed with the store opening is a limited-edition collaboration with London-based artist Slawn. Craig King, Ksubi’s CEO, expressed enthusiasm for the London store, citing the vibrant music and arts communities that have beckoned the brand.
In a dynamic year for UK kidswear, this venture adds to the notable developments, including Monsoon’s dedicated boutique at Westfield, Farfetch’s foray into kids’ fashion with the There Was One line, Represent’s expansion of the Owners’ Club range to include childrenswear, and Il Porticciolo’s inauguration of its premier physical boutique on London’s King’s Road.
Stay tuned as Ksubi continues to shape fashion trends, now extending its influence to the youngest fashion enthusiasts.
